LEGAL & COMPLIANCE
Privacy Policy
Commitment to data integrity, customer confidentiality, and transparency for Hongqi Bangladesh by Starkwood Autos Ltd.
Our Privacy Commitment
At Hongqi Bangladesh (Starkwood Autos Ltd.), your trust is the cornerstone of our luxury automotive service. Whether configuring the flagship E-HS9, requesting a private test drive, or communicating with our sales concierge, we treat your personal data with utmost discretion, robust cybersecurity protocols, and full compliance with the statutory laws of Bangladesh.
Scope & Data Controller
This Privacy Policy explains how Hongqi Bangladesh, exclusively operated and distributed by Starkwood Autos Ltd. (“we”, “us”, or “our”), collects, uses, protects, and discloses personal data obtained through:
- Our official website (
hongqi.com.bdand associated routes including/en). - Vehicle configuration and pre-booking deposit portals (/en/cars).
- Registration of interest and test drive request forms (/en/register).
- Direct contact inquiries (/en/contactus).
- Authorized dealership showrooms and corporate offices in Bangladesh.
Data Controller: Starkwood Autos Ltd., 19 (NEW), Tejgaon Industrial Area, Dhaka-1208, Bangladesh.
Information We Collect
We collect information that you provide directly to us, as well as data gathered automatically when you interact with our digital platform:
1. Direct Customer Details
- Full legal name, title, and preferred salutation.
- Telephone and mobile phone numbers.
- Email address and residential or business postal address.
- Company name and designation (for corporate accounts).
2. Vehicle & Purchase Preferences
- Models of interest (e.g. Hongqi E-HS9, E-HS5, E-HS4).
- Chosen specifications, trim levels, and exterior/interior colors.
- Preferred showroom location (e.g., Madani Avenue, Tejgaon, Gulshan).
- Purchase timeline and test drive scheduling preferences.
3. Booking & Transaction Records
- Booking reference IDs and allocation timestamps.
- Deposit confirmation receipts and transaction status.
- Note: Financial card details are processed directly by certified third-party payment gateways (such as SSLCommerz) and are never stored on our servers.
4. Automated & Device Information
- IP address, browser type, and operating system.
- Pages viewed, interaction time, and navigation patterns.
- Referral URLs and device screen resolutions.
How We Use Your Data
We process your personal data strictly for legitimate business operations and fulfilling your requested automotive services, including:
- Order & Reservation Fulfillment: Administering vehicle bookings, managing delivery allocations, and communicating queue positions.
- Customer Inquiries & Concierge Service: Responding to contact form submissions, answering technical queries, and organizing test-drive appointments.
- Product Updates & Marketing: Sharing official news on upcoming model releases, showroom events, and ownership benefits (subject to your explicit consent).
- Quality Assurance & Security: Ensuring the security and stability of our website, preventing fraudulent transactions, and diagnosing technical issues.
- Legal & Statutory Compliance: Satisfying tax, accounting, import, and regulatory obligations under the laws of Bangladesh.
Consent & Marketing Preferences
When submitting forms on our website (such as Register Your Interest, Contact Us, or Vehicle Booking), you are asked to provide express consent for Starkwood Autos Ltd. to contact you regarding your request.
Your Right to Withdraw Consent
You may withdraw your consent for promotional updates or direct marketing at any time. Simply send an email with the subject “UNSUBSCRIBE” to [email protected] or inform your assigned sales concierge. Withdrawal of marketing consent does not affect transactional communications regarding an active vehicle reservation.
Data Protection & Security
We implement comprehensive technical and organizational safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction:
All data transmission between your browser and our servers is secured via TLS 1.3 encryption.
Strict role-based access controls limit data visibility to authorized concierge and customer service personnel.
Deposits are processed through PCI-DSS certified payment systems with bank-grade tokenization.
Data Retention
We retain personal data only for as long as necessary to fulfill the purposes for which it was collected:
- General Inquiries & Registration: Stored for up to 24 months from the date of your last interaction, after which records are archived or securely deleted.
- Vehicle Bookings & Sales Records: Retained for the duration of the vehicle warranty and ownership lifecycle, in compliance with statutory financial and taxation laws of Bangladesh (typically 5 to 7 years).
Your Rights as a Data Subject
You possess specific legal rights regarding the personal information we maintain concerning you:
- Right to Access: You may request a confirmation of whether we process your data and obtain a copy of your records.
- Right to Rectification: You may request that we update or rectify any inaccurate or incomplete personal information.
- Right to Erasure: You may request the deletion of your personal data where retention is no longer necessary for legal, contractual, or statutory purposes.
- Right to Restriction: You may request that we restrict processing while an inquiry or correction is being processed.
To exercise any of these rights, please submit a written request to [email protected]. We will review and respond to valid requests within thirty (30) business days.
Contact Us & Inquiries
For any questions, concerns, or requests relating to this Privacy Statement or our data practices, please contact our designated privacy team:
Hongqi Bangladesh — Corporate Office
Dhaka-1208, Bangladesh